Cape Town IRT brand identity revealed
The name: MYCiTi
The slogan: Siyajikeleza. Laat wiel. Going places.
This afternoon I braved the sudden onslaught of winter to attend the official unveiling of the Cape Town IRT brand identity on Granger Bay Boulevard in Green Point. The press assembled inside Granger Bay Station, where we were shown the new IRT buses and given a rundown of the branding process.
I will refrain from sharing my impressions, for now, and let the following photos do the talking. Capetonians, what do you think? Does the branding adequately represent our city? Will you use these buses? (Click images to enlarge.)